Home > Uncategorized > Are you and your customers on the same planet? Better check your Drake Equation

Are you and your customers on the same planet? Better check your Drake Equation

Brian F. Singh

N = R* • fp • ne • fl • fi • fc • L

I was chatting with a (single) friend recently and he mentioned how hard it is for people to find somebody they find compatible. I said jokingly that they need to consider their search as an analogy for the Drake Equation. This is a model conceived by SETI Institute board member and former astronomer Dr. Frank Drake as a way to estimate the number of technologically-advanced civilizations that might exist in our galaxy. Put simply, the Drake Equation comprises a host of defining characteristics that are used to estimate the possible number of communicative civilizations that might be found in the universe.

As I thought about this, it occurred to me that we all have a series of Drake Equations. This is reflected in our choices, the trade-offs we make, and, as 30 Rock’s Liz Lemon…

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